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In a crowded market where dispensaries have begun popping up everywhere. The Oz Store needed help with a marketing strategy that would help them build brand equity and establish a loyal customer base.
Marketing in an industry where paid advertising channels aren’t accessible meant that our approach would need to focus on organic marketing channels, fuelled by creativity and great design.
Cannabis
Ottawa
Web Design Web Development SEO Email Marketing Social Media Marketing
theozstore.ca
To establish a unique brand, our team helped customize an existing WordPress site, better optimizing the design, user-experience and integration with Buddi.
We also simplified the age gate requirements and added “shop by location” navigation to ensure inventory was properly displated for each location.
A focus on SEO would help them attract plentiful amounts of organic traffic, both through Google Maps and organic page rankings.
For promotional campaigns, we’ve focused on weekly email marketing campaigns, complimented by viral social media giveaways.
Increase in sales generated from email marketing
ROAS on all Facebook Ads
ROAS on all Google Ads
orders placed annually
