The Oz Store

The Oz Store.

Marketing for a Multi-Location Cannabis Dispensary.

01.

The
challenge.

In a crowded market where dispensaries have begun popping up everywhere. The Oz Store needed help with a marketing strategy that would help them build brand equity and establish a loyal customer base.

Marketing in an industry where paid advertising channels aren’t accessible meant that our approach would need to focus on organic marketing channels, fuelled by creativity and great design.

Industry

Cannabis

LOCATION

Ottawa

VISIT

theozstore.ca

02.

The
strategy.

To establish a unique brand, our team helped customize an existing WordPress site, better optimizing the design, user-experience and integration with Buddi.

We also simplified the age gate requirements and added “shop by location” navigation to ensure inventory was properly displated for each location.

A focus on SEO would help them attract plentiful amounts of organic traffic, both through Google Maps and organic page rankings.

For promotional campaigns, we’ve focused on weekly email marketing campaigns, complimented by viral social media giveaways.

03.

The Results

59 %

Increase in sales generated from email marketing

14 X

ROAS on all Facebook Ads

11 X

ROAS on all Google Ads

+ 13000

orders placed annually

Let’s get started!