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Shop All Cars was a brand new service that allowed users to browse all new car makes and models, and book meetings at local dealerships.
The problem was, the domain had no history and the website was starting from ground zero organically. There was also the issue of duplicate content, as the infrastructure of the website created multiple pages for different models of the same car.
Automotive
Ottawa
Web App Design Web App Development SEO Content Marketing
shopallcars.com
With a brand new domain and no history the strategy was to build as much high quality content as quickly as possible.
Extensive research into popular keywords and article layouts was conducted, with clear content goals being set and several layouts identified as the most SEO friendly.
With 2–4 blogs being written and published weekly the strategy hit the ground running and organic traffic grew exponentially.
Within 6 months the strategy was paying off, generating over 1000 clicks daily and within 9 months we recorded double that in organic traffic alone.
Impressions a day
Blog visits a day