Shop All Cars.

Marketing, SEO and Development of a New Web Application.

01.

The
challenge.

Shop All Cars was a brand new service that allowed users to browse all new car makes and models, and book meetings at local dealerships.

The problem was, the domain had no history and the website was starting from ground zero organically. There was also the issue of duplicate content, as the infrastructure of the website created multiple pages for different models of the same car.

Industry

Automotive

LOCATION

Ottawa

SOLUTIONS PROVIDED

Web App Design
Web App Development
SEO
Content Marketing

VISIT

shopallcars.com

02.

The
strategy.

With a brand new domain and no history the strategy was to build as much high quality content as quickly as possible.

Extensive research into popular keywords and article layouts was conducted, with clear content goals being set and several layouts identified as the most SEO friendly.

With 2–4 blogs being written and published weekly the strategy hit the ground running and organic traffic grew exponentially.

Within 6 months the strategy was paying off, generating over 1000 clicks daily and within 9 months we recorded double that in organic traffic alone.

03.