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As businesses were forced to close their doors at the start of the pandemic, Slipacoff’s Premium Meats was focused to pivot from their traditional ‘brick and mortar’ business model to an online storefront.
They wanted to be able to deliver the same level of quality, freshness, and food safety but with the added convenience of home delivery.
Social Media Marketing
In order to create the sheer volume required to move thousands of pounds of meat, we created a multi-platform strategy that maximized sales online.
Using a mix of organic and paid strategies on Google, Facebook and Instagram to generate new traffic in combination with email marketing and remarketing to maximize the value of the ads we were able to generate over 13,000 orders.
Increase in sales generated from email marketing
ROAS on all Facebook Ads
ROAS on all Google Ads
orders placed annually