NexGen Hearing

NexGen Hearing.

Digital Marketing For Franchises Across Western Canada.

01.

The
challenge.

NexGen Hearing was looking to reinvigorate a large Google ad campaign across western Canada, with ambitious cost-per-lead targets.

Matching and controlling spend figures and cost per conversion across all franchisees was a unique challenge that required intimate knowledge of how to properly position their services to an older clientele across cities with very different demographics.

Industry

Audiology

LOCATION

Western Canada

VISIT

nexgenhearing.com

02.

The
strategy.

A significant amount of research and preparation took place ahead of the launch, in which all our efforts exceed expectations right out of the gate. Our team worked in an agile manner to streamline the workflows between NexGen Hearing and our marketing team, allowing us to seamlessly integrate the monthly marketing workflow that NexGen Hearing uses.

The new campaigns were a resounding success, resulting in an increase in all of NexGen Hearing’s internal KPIs.

03.

The Results

40 %

Increase in Google ADs conversion rate

153 %

Increase in year over year conversions

97 %

increase in year over year conversion rate

8.96 %

conversion rate site wide

Let’s get started!