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NexGen Hearing was looking to reinvigorate a large Google ad campaign across western Canada, with ambitious cost-per-lead targets.
Matching and controlling spend figures and cost per conversion across all franchisees was a unique challenge that required intimate knowledge of how to properly position their services to an older clientele across cities with very different demographics.
A significant amount of research and preparation took place ahead of the launch, in which all our efforts exceed expectations right out of the gate. Our team worked in an agile manner to streamline the workflows between NexGen Hearing and our marketing team, allowing us to seamlessly integrate the monthly marketing workflow that NexGen Hearing uses.
The new campaigns were a resounding success, resulting in an increase in all of NexGen Hearing’s internal KPIs.
Increase in Google ADs conversion rate
Increase in year over year conversions
increase in year over year conversion rate
conversion rate site wide