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Escape Adventures is a very seasonal business where there is a short window to book courses, meaning there was little room for optimizations and success from day 1 was critical.
WebMarketers was engaged right before this window was opening, meaning there was a tight window for planning and research.
Entertainment & Outdoors
Social Media Marketing
Despite the time frame, the WebMarketers team was able to conduct an industry analysis and analyze the demographics and interests of Escape Adventures clients.
With this information we planned a series of targeting tests to quickly identify the highest performing market segments and ad creatives.
After the initial testing period of 1 week WebMarketers was able to hone in on the highest performers, and maximize the ROAS in the booking window.
Increase in YoY Ecommerce conversion rate