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Building upon a very successful home cleaning business in Ottawa, and expanding the brand to new cleaning services such as carpet cleaning.
Taking a recurring service and adding on one time special cleanings as a brand extension while preserving and growing the existing brand was an interesting challenge the WebMarketers team was eager to take on.
Home Cleaning
Ottawa
Web Design Web Development Google Ads SEO Content Marketing Social Media Marketing
enviropurehome.com
The strategy initially focused on ensuring stability for the home cleaning service, through a new website, SEO and Google Ads efforts.
Later content was created about carpet cleaning, one time deep cleans, and real estate services.
Once the content was created, extensive Google ad campaigns and social media campaigns were produced to target these new one time services.
Monthly Conversion rate
Increase in conversions
increase in organic traffic
