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Generate as many painting leads as possible for $35 a lead, prioritizing indoor residential painting.
Once this was established, to grow the campaign to include niche services such as stucco/stipple removal and garage epoxy sealing.
To create a cost effective website focused purely on converting traffic at a high rate, and accompanying Google Ad campaigns that could generate as many leads for the set cost as possible.
In depth keyword research enabled the WebMarketers team to find new opportunities that were underutilized or undiscovered by competitors.
After the first year, additional landing pages were created to facilitate targeting new niche services.
The campaign was expanded accordingly, and the account continued to hit all KPI targets as set by the Enviro Painting.
Conversion a Year
Increase in Organic Traffic in 2021