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Capital Choice Counselling was growing as an organization but was held back by a rudimentary online presence. They were consistently falling far short of their ‘Page 1 on Google’ aspirations; a problem that was compounded by a poor conversion rate and high conversion cost.
Also, organizing and connecting patients to the best counsellors was a very manual and time consuming process that needed to improve if they were to continue to grow.
Counselling & Therapy
The strategy we developed had two primary goals: short term lead growth and developing a long term sustainable competitive advantage. This approach manifested itself in the new website and marketing plan we launched.
The website was created to convert at a much higher rate than the previous one, turning more users into patients virtually overnight.
It also laid the framework to expand the content on the website to all areas of counselling in a very search engine friendly manner.
On the marketing side we launched more effective Google Ad campaigns that generated an increased amount of leads for a lower cost right out of the gate, and developed an SEO plan that would bring Capital Choice Counselling to the first page for all counselling services within 12 months.
The next phase of WebMarketers’ relationship with Capital Choice Counselling Group was to streamline their automations and integrations to allow them to operate more efficiently.
We integrated their website with a patient management system allowing them to easily connect new patients to the best counsellor for their needs, quickly calculate accounts receivable and remittances every month, and run their business from a cruise ship if need be.
Increase in Conversion rate
Page for every major counselling service in Ottawa