Advanced Consulting  and Training (ACT)

Advanced Consulting and Training (ACT).

Booking Safety Courses with SEO and Google Ads.

01.

The
challenge.

The training industry is one of the most competitive online, with dozens of large companies competing for the same clicks, standing out among the crowd is a challenge for smaller, local training businesses.

ACT had a pool of local clients, but was looking to expand and dominate the Ottawa market.

Industry

Safety Training, Online Courses

LOCATION

Ottawa

VISIT

advancedct.com

02.

The
strategy.

The first step was to revitalize their website with a visual update that would increase conversion rates and better showcase ACT’s brand values. With a clearly focused brand on health and safety training and consulting, we were able to create a strategy focused on 3 of their most popular services: WHMIS, working from heights, and forklift training. By targeting these 3 services with content early on we were able to kickstart the growth of organic traffic for ACTs most valuable services and establish them as a leader in the space.

After a year of building the organic rankings for these three services we changed gears to expanding ACT’s reach for all of their online courses and consulting services. Using data driven content WebMarketers was able to greatly expand their organic reach and generate a significant amount of traffic, course bookings and consulting leads.

03.

The Results

705 %

Increase in Organic Traffic

437 %

Increase in COnversions

80 +

5 Star Google Reviews

192000

Organic users in 2021

Let’s get started!