If you are visiting this blog, chances are you have just started a new Google Ads Campaign (hopefully with WebMarketers!) and are curious to learn more about how they work and what you can expect in you first month. Our clients have a wide range of experience and understanding with Google Ads so I have been asked nearly every question possible and wanted to create a spot that I can share those questions, and their answers with everyone.
Chances are if you have a question, you are not the only one!
We have compiled a list of the most common questions about Google Ads as well as a few key marketing resources to help you better understand the process!
Click On Any Question To See The Answer
I Googled “My Main Service” How Come I Don’t See My Ad?
Not seeing your ad when you search google? Don’t worry! There are several simple explanations for why you may not be seeing your ad. While we do our best to specifically target keywords associated with your specific services and service location, there are still a few reasons why your ads may not show up at any given time.
- In nearly all cases, you are not the only one bidding on the service or keyword you are searching. As there is going to be competition, Google is going to alternate who’s ads are being shown. Keep in mind that you are only paying when someone clicks your ad so Google will naturally spread out when you ad is shown so that you don’t use up all of your clicks for the day before 8:00 am!
- If you repeatedly search for your ads without clicking on them, google may think you are not interested and stop showing you them. To prevent this, we recommend that you continue to not click on your ad, but also limit searching for your ad.
- It is also common for ads to run out of budget towards the end of the day and no longer show up, resulting in other ads taking their place. While google does try to disperse your ad budget evenly throughout the day, splitting about half of it to spend in the morning and half in the evening. That said, if you are searching and don’t see your ad, you could have already hit your budget for the day.
How Does Google Spend My Budget?
Google Ads spends your budget by bidding on the keywords that we have targeted within your campaign. When ever some one clicks on your ad, it uses a small portion of your budget. Based on how many people are bidding on a keyword, it will either increase or decrease your the cost for a click. Google operates on a daily budget which is determined by your total monthly budget. This way yours ads are spread evenly throughout the month.
For example, if your Google Ads spend for the month is $500, Google will aim to spend roughly $17 per day driving clicks to your website.
My Competitor’s Ads Are Above Mine, Isn’t That A Bad Thing?
This could be due to a number of reasons and may not necessarily mean that their ads are ‘better’ or getting more clicks than yours.
Your competitor may have outbid you for certain keywords. This is not necessarily a bad thing. Being the first ranked position for ads is often not the most ROI positive strategy. This is because to be first, you need to pay more! If you are able to be positioned 2nd or 3rd, that means that you are paying less per click which in turn will get you more clicks for your budget.
At the end of the day, our goal is to get you the highest ROI regardless of where you are positioned. As the campaign moves forwards, we will definitely be testing out different bidding strategies to see what works best for you.
How Many Services Can I Target Within My Budget?
Naturally this will depend on the budget and the services that you offer. If you are a home renovator and your Google Ads budget is hypothetically $1,000. We would want to likely create up to 3 Ad Groups for your key services. For example: Kitchen Renovations, Bathroom Renovation, Basement Renovations. If we start to increase the amount of ad groups, then it will mean that each group will get less budget to work with.
If we are only spending $100 on each ad group, it means that we won’t be getting much data as this will only allow for a handful of clicks. Google Ads is all about reading the data and then making optimizations based on what you have tried in the past. Some campaigns will do better, that is inevitable, our job is to allocate your budget into what is working best from what isn’t working to give you the highest ROI, but that is impossible if we don’t have enough data to analyze.
What Should I Expect in the First Week / First Month of My Campaign?
The first week of your campaign launching is a key time since Google will be collecting massive amounts of data pertaining to your ads. This is a good time for us to experiment with the bidding and targeting to find out what works best for your campaign. We will take the necessary steps manually to monitor and adjust your campaign to ensure it is heading in the right direction.
With most new campaigns, we will often start on the cautious side to ensure that the clicks we are getting are matching our target audience. Once we start to bring in more data and are happy with what we are seeing, we will ramp things up to get you as many high quality clicks as we can within your budget. This slow start is essential for an efficient campaign as it means that you are not wasting any money due at the start generating clicks that don’t make sense for your business.
How Do I Know if I Should Be Spending More On My Google Ads Campaign?
To help you figure out how much you should spend on a google ads campaign, we have created a simple, easy to use tool to show the potential profitability of your ads campaign.
This tool will help you uncover how profitable your ads can be based on how much you could spend on the ads. By entering a few key metrics, you can view the potential ROI you can achieve with putting part of your marketing budget towards google ads.
Click here to check it out!
What is a Conversion and Why is Cost Per Conversion So Important?
A conversion (or lead in simpler terms) can be defined as a direct action that a visitor has taken from interacting with your ad or website. The measured conversions for ads are direct results from someone clicking on your Google Ad and then taking action on your site. A conversion can include things such as; people completing contact forms, clicking your phone number on mobile or completing a purchase.
Cost per conversion is the amount of money spent on ads to get each conversion (or lead) on average. Naturally, the lower that is, the more profitable your campaign will be! To determine your cost per conversion, you simply divide the amount spend on the campaign by the amount of leads generated.
If you want to better understand Conversions & Cost per Conversion check out our Know Your Numbers E-Book which will provide you with simple, realistic examples.
Don’t stress if you cannot see your ads in Google. There are a number of reasons that this could be occurring, and while it can happen, it is unlikely that it is because your ads are not running or not working.
Have a strong understand of the potential leads you want to target and a realistic amount that you can spend in your budget in order to acquire them. Remember that it is better to target whatever is going to give you the highest ROI and not necessarily what will get your first in Google.
With all that being said… if you do have any concerns let us know! We are always happy to help you and explain anything that you may be unsure about.