Enviropure Home Services is an Ottawa based business providing a wide range of services including home cleaning, home inspections, hoarding cleanup, crime scene cleanup and home renovations.
When Enviropure approached WebMarketers, it was clear that they required careful attention in order to have a chance at increasing their monthly marketing ROI. With services ranging from very competitive search terms such as home cleaning, right through to micro niches like hoarding cleanup and crime scene cleaning, several different strategies would have to be implemented and optimized to work in unison.
An existing Adwords campaign was in place, but lacked strategy and was in need of re-structurng. They also lacked control over their website since they were using GoDaddy’s Website Builder, so a re-design was recommended. During the re-design, a new SEO strategy was implemented to boost rankings.
WebMarketers developed a conversion optimized website for Enviropure to improve their low conversion rate. The new website featured SEO friendly content, trust building elements, and strategically placed call-to-actions. Working in unison, these elements resulted in a website that would be an excellent hub for all future marketing activities.
ON PAGE SEO OPTIMIZATION
WebMarketers began by setting up several new AdWords campaigns for Enviropure Home Services. These ads quickly reached an on-page conversion rate of 5.47% within only 3 months. WebMarketers made sure to target “buy” keywords, to capture leads from users that were close to making a purchasing decision.
CONVERSION RATE OPTIMIZATION
To complement the paid ads, WebMarketers initiated an SEO campaign. This included biweekly content creation in the form of articles, continuous content additions to service pages, and off-page link building. The new content was vital for capturing many long-tail keywords that are searched in the home cleaning industry. Using certain pieces of content as landing pages for ad campaigns has resulted in a high level of success for Enviropure.
March 2016: 13/month
March 2016: 2.75%
March 2016: 473/month