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Enviropure home services

Enviropure Home Services is an Ottawa based business providing a wide range of services including home cleaning, home inspections, hoarding cleanup, crime scene cleanup and home renovations.


The Challenges They Faced

Low Conversion Rate

When Enviropure approached WebMarketers, it was clear that improving the rate at which their site converts visitors into leads would play an enormous role in increasing their monthly marketing ROI.

With services ranging from very competitive search terms such as home cleaning, right through to micro niches like hoarding cleanup, several different strategies would have to be implemented to work in unison.

Inefficient Google Ads Strategy

An existing Google Ads campaign was in place, but lacked strategy and was in need of re-structuring. They also lacked control over their website since they were using GoDaddy’s Website Builder, so a re-design was highly recommended.

The Solution

Website Development

WebMarketers developed a conversion optimized website for Enviropure to improve their low conversion rate.

  • Featured SEO friendly content
  • Trust building elements
  • Strategically placed call-to-actions
  • Increased Adwords quality score

Google Ads & Conversion Optimizations

WebMarketers began by setting up several new AdWords campaigns and to complement the paid ads, WebMarketers initiated an SEO campaign to build their organic rankings and traffic.

  • Highly targeted Google Ad campaigns to target the right people
  • Using custom high value landing pages for ad campaigns
  • Content creation in the form of articles, service pages, and off-page link building.

The Results

The overhaul on both the website and the Google Ads campaign, done by WebMarketers, allowed for Enviropure to significantly increase their conversion rate as well as the amount of new leads they generated each month.

Goal Completions


Conversion Rate


Monthly Traffic


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