The Challenges They Faced
Outdated Existing Website
Croft Tree Experts faced a number of challenges in their website, tracking and marketing efforts.
Their site was running on Wix, which brings with it a whole list of limitations. Croft Tree Experts needed a redesigned website, complete with an updated design that was conversion friendly. Also, there was no conversion tracking in place, so the client hadn’t been getting a clear understanding of the ROI they were generating from their advertising.
Croft Tree Experts had been running their own Google Ads campaign but was not achieving their target lead cost, due mostly to a low website conversion rate.
WebMarketers built a brand-new website for Croft Tree Experts, upgrading to a custom design wordpress website that allowed us to implement a much better design – one that reflects the brand and the team behind it – with plenty of conversion points and strategically located calls to action throughout.
- Clear value proposition and service offering
- More attractive layout and colour scheme with better flow
- Calls to action that are clear and well placed
- Set up effective conversion tracking to show clear ROI
Overhaul of Google Ads & SEO
Complementing the new website was a comprehensive SEO strategy as well as a re-launch of Croft Tree’s Google Ads campaign – all leveraging a better focus on what Croft Tree does best and who their target audience is.
- Created and grew a tree removal & tree trimming blog
- Increased year-over-year organic traffic by nearly 4x
- Ran a Google Ads campaign with better targeting & ad copy
- Doubled leads by driving paid traffic with Google Ads
“A Pleasure To Work With”
“The team from WebMarketers are a pleasure to work with. They are very attentive and detail oriented. They respond to every request quickly and are able to implement things in a timely fashion. I would not hesitate to recommend these guys to anyone looking to build their brand online, increase their online presence & website traffic. Great work!”
Through concentrated efforts in SEO and Google Ads, plus a conversion-optimized website, we’ve helped Croft Tree achieve more traffic, more leads and a higher ROI
An Increase of
Return On Investment