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Capital Choice Counselling

Capital Choice Counselling Group is an Ottawa business that matches clients searching for a therapist to one of their local professionals that specializes in providing the type of therapy that each new client needs. With over 30 counsellors across the Ottawa area, the Capital Choice Counselling team has specialists in all different methodologies, counselling types and office locations.


The Challenges They Faced

Ranking A Brand New Website

An existing Google Ads campaign was in place, but lacked strategy and needed re-structuring. They also lacked control over their website since they were using GoDaddy’s Website Builder, so a re-design was highly recommended.

A Highly Competitive Market

Their current website had generated 50 leads, while spending a total of $2,214 on a Google Ads campaign that had generated 17 conversions for an average cost per conversion of $130.24. Their average organic Google ranking for their 10 main keywords bottom of the 4th page. With these statistics, the high cost per conversion prices made it difficult to be profitable.

The Solution

Proper On-Page SEO Structure

WebMarketers began with an on-page overhaul adding proper H1’s, H2’s, titles, meta descriptions, image alt tags and on-page keyword density.

  • Used on-page heatmaps to replace weak content
  • Improved upon call to actions to generate more leads
  • Increased Google Ads quality score
  • Micro-sites were created for their niche services

On Page SEO and Conversion Optimization

WebMarketers aimed to improve the overall user friendliness and conversion optimization of the site to make the most of their increase in users.

  • Simplify the user experience of the home page
  • Added new clear call to actions throughout the website

Client Testimonial

Don’t believe us? Here is a video of Dr. Martin Rovers, the founder of Capital Choice Counselling talking about his success.

WebMarketers is thrilled to be the catalyst that has helped Dr. Martin Rovers and his wife Elizabeth to continuously grow Capital Choice Counselling.

Getting Capital Choice Counselling onto Page 1

Dr. Marting Rovers

Capital Choice Counselling

The Results

Through ongoing SEO and Conversion Optimizations, Capital Choice Counselling Group no longer has the need to run their Google Ads campaign due to overwhelming success of their website’s organic traffic.

Increased Monthly Leads by

0 Leads

Conversion rate increased by


Monthly traffic Increased by


Return on Investment of


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