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BeaverTails Social Media

BeaverTails is the iconic Canadian-based chain of pastry stands founded in the township of Killaloe, Ontario in 1978. The namesake product is a line of fried dough pastries, hand stretched to resemble a beaver’s tail. As of 2016, BeaverTails are sold at over 100 points of sale in five countries!


The Challenges They Faced

Growing New Location

At the beginning of April 2016, BeaverTails Ottawa came to WebMarketers with a twofold mission: general growth of their social media presence, and awareness targeting their newest location at Tanger Outlets in Kanata.

Getting Results

They were looking for a strong digital marketing team to design campaigns promoting their brand through Instagram and Facebook. Ideally a company who prioritizes the end goal of getting results.

The Solution


WebMarketers took control of a stagnant Facebook page in order to build up awareness for BeaverTails’ newest Ottawa location; Tanger Outlets in Stittsville.

  • Consistent branding on the Facebook page
  • Interacting with users
  • Doubled the page Likes in 6 months


WebMarketers combined various techniques used in successful posts to guarantee account growth.

  • Followed the Canadian Tire Center’s event schedule
  • Allowed us to determine when people were nearby
  • Drove more customers to the new location

The Results

WebMarketers efforts to help BeaverTails Ottawa improve and expand their social media platforms has allowed them to see substantial results.

Increased Instagram Followers by


Increase in Page Likes


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