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Air North – Twitter

Air North is an airline that is based in Whitehorse, Yukon. They offer domestic passenger and freight flights here in Canada from as far up north as Dawson City, Yukon, down to Vancouver, B.C., in the west, and as far east as Ottawa, Ontario.


The Challenges They Faced

Lack of Brand Awareness in Eastern Canada

Air North came to WebMarketers with a desire to expand and start offering more flights in Eastern Canada, specifically Ottawa despite being relatively unknown in the Ottawa area.  Air North’s over arching goal was to to promote awareness of both their flights, and the wide-range of activities available in the Yukon for tourists.

The Solution

Creating a Twitter Account

WebMarketers created and managed a new twitter account to increase awareness of what the Great North has to offer.

  • Helped Air North narrow down their target client demographics
  • Launched a data mining campaign to identify prime Twitter users
  • Created a strategic posting plan

Local Engagement and Advertising

Using a combinations of Twitter posts and ads WebMarketers was able to market Air North’s promotions as well as inform people about all the great activities available in the North.

  • Strategic targeting and retweeting of relevant bloggers
  • Interactions and conversations with Air North’s followers
  • Promotion of local flight deals through Twitter Ads

The Results

Through the creation of a new Twitter account as well as a highly targeted outreach strategy,  Air North was able to spread awareness in Eastern Canada for the great adventures that the Yukon holds.

Twitter Followers


Monthly Impressions


Monthly Site Traffic


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