How to Use Online Booking Tools & GA4 to Maximize Digital Marketing Efforts

Person using a booking tool on a laptop.

Let’s talk about online booking tools and appointment setting software! For those who are unfamiliar, there are plenty of platforms and digital tools that businesses can make use of to automate appointment setting on their website, adding a simple and effective way to bring in new customers, keep existing customers coming back, and manage all […]

Conversion Science Part 7: Overview Of Analytics & Conversion Tracking

  We’re going to keep this blog brief with a note on conversion tracking. While about 9/10 websites I encounter daily have Google Analytics setup, only 2/10 of them are tracking conversion properly.  Admittedly, it can be difficult to set up, but it is absolutely paramount if you want to know the original source of […]

Conversion Science Part 5: Conversion Optimization Best Practices

  While a lot of what we’ve talked about so far will contribute to a winning experience for your customers, certain conversion optimization tactics should be considered independently. Rule of Thumb: Unless you sell a very exclusive product or service, you will almost always benefit from having a professionally designed and integrated contact form on […]