The 5 Steps that Make People Buy More From Your Google Ads Campaign
Good digital marketing is all about alignment. Alignment between the keywords that users search, the ads they see, and the landing page experience that is delivered. Thanks to stricter ad requirements from Google Ads, most ads today must be relevant to the keywords a user has searched or they won’t be displayed. It’s what happens […]
Why Is Your Direct Traffic Climbing in Google Analytics 4?
Anyone who works in digital marketing, or knows a thing or two about it, knows that Google Analytics continues to be the industry standard for tracking and measuring website traffic and behaviour to gather page insights and make informed marketing decisions. In 2022, businesses and marketers alike need to be thinking about making the switch […]