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Who Is BeaverTails?

BeaverTails is a Canadian-based chain of pastry stands founded in Killaloe, Ontario in 1978. The chain’s namesake product is a line of fried dough pastries, individually hand stretched to resemble a beaver’s tail. As of 2016, BeaverTails are sold at over 100 Points of sale in five countries!

The Challenge

At the beginning of April 2016, BeaverTails Ottawa came to WebMarketers with a twofold mission: general growth of their social media presence, and growth and awareness specifically targeting their newest location at Tanger Outlets in Kanata. They were looking for a strong digital marketing team to design campaigns promoting their brand through Instagram and Facebook. In under three months, BeaverTails’ Ottawa social media platforms have seen substantial results, the highlights of which are discussed below.

The Solution

WebMarketers took control of a stagnant Facebook page in order to build up awareness for BeaverTails’ newest Ottawa location; Tanger Outlets in Stittsville. Adding consistent branding to this Facebook page and regularly interacting with users who posted pictures of their tasty snack have resulted in nearly doubling page Likes in 6 months!

After analyzing many other popular Canadian dessert companies and how they interact with their fans, WebMarketers combined various techniques used in successful posts to guarantee account growth. Following the Canadian Tire Center’s event schedule helped us determine when people would be near the Tanger Outlets which allowed us to drive more customers to the new location!

Instagram Results

Initial Followers: 0 

Followers After 6 Months: 1125

Facebook Results

Initial Page Likes: 741

Page Likes After 6 Months: 1456

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