Zea.

From CAD to digital twin — giving Zea’s platform a presence that’s as powerful as their product

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overviewdo not edit

Making advanced 3D technology easier to understand, explore, and adopt

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A Web Experience Built for Zea's Buyers

A strategic redesign of Zea’s website to better communicate its product ecosystem, replacing a fragmented user experience with a clear, intuitive structure that guides users through 3D configurators, parts catalogues, and interactive illustrations.

Animation That Shows What CAD Can Do

A custom animation built to simplify and showcase how Zea converts CAD and business data into interactive 3D models, helping users instantly understand the full product lifecycle and core platform capabilities.

Marketing Driving Manufacturer Traffic

Supporting the platform with paid advertising campaigns focused on driving relevant traffic and generating qualified leads.

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challengedo not edit

Pairing powerful technology with a first-class digital presence

While Zea offered a powerful and innovative platform, its existing website did not effectively communicate the value or capabilities of its technology.  The team identified several key challenges:

  • An unclear user journey that made it difficult for visitors to understand Zea’s offerings
  • Complex technical concepts—such as CAD data transformation and 3D visualization—presented without sufficient clarity
  • Multiple product lines without a cohesive narrative or structure

  • Paid campaigns generating interest, but at a higher cost due to gaps in the on-site experience

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Turning that vision into a site, a story, and animations that convert.

We clarified the product narrative across Zea’s full lifecycle — from CAD through Configurator, Catalog, and Service — and restructured the site around how each buyer type evaluates and decides. The platform serves three distinct buyers: the CEO skeptical of failed rollouts, the after-sales lead buried in outdated documentation, and the innovation lead pushing for faster adoption. None of them buy the same way, and the old site treated them all the same.

We then produced a custom animation that makes the technology immediately legible to a non-technical buyer in under 90 seconds — turning what was previously a complex explanation into something you can watch once and understand.

When positioning, structure, and storytelling align, the product sells itself.

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Zea’s updated website and animation now work together to generate 60% more SQLs

Looking for results?

Zea’s updated website and animation now work together to clearly communicate its platform, creating a more engaging experience for users.  The animation has become a standout asset, earning strong client feedback, while the improved website better supports user conversion.