Launching a global brand at scale, under pressure.
Bringing Hard Rock to Ottawa meant more than just opening a venue; it involved turning a global legacy into a local experience. Tight construction timelines, changing schedules, and the pressure of national media coverage called for a creative partner who could work quickly, accurately, and maintain global consistency.
Phantom Productions was tasked with producing polished, high-volume content that celebrated the brand’s energy while meeting the strict creative standards of Hard Rock International.
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Delivering cinematic storytelling on deadline.
01
High-Volume Production
Over a 40-day sprint, Phantom executed 17 unique shoot days, capturing architectural, culinary, and event content for digital and broadcast.
02
Agile Creative Process
With on-the-ground crews from May through July 2025, the team adapted to changing construction schedules, coordinated quick same-day edits, and provided continuous coverage for all launch events.
03
Brand Alignment & Storytelling
By collaborating closely with Hard Rock’s global brand team, Phantom ensured visual consistency while integrating local culture and community energy.
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Hard Rock Elevator Campaign attracted 1.4+ million views
behind the scenesDelivering precision and creativity in every stage of production.
Coordinating rigging, equipment, and on-set logistics while managing talent and third-party vendors required a high level of technical and operational expertise.
A seamless balance of detailed planning, agile coordination, and creative problem-solving was essential to provide clients with a full-service experience. Ensuring every production, regardless of scale or complexity, ran smoothly from concept to completion.
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