By creating a highly targeted, data-driven Google Ads campaigns we were able to maximize ad spend and develop a very strong funnel at a fraction of the original CAC.
When ads began to be hindered by the website experience and associated conversion rates, we performed and extensive optimization that 2x ad conversion rates.
As a local company competing against GoodFood and HelloFresh, part of our strategy was to build differentiation with content that was personalized to the local community.
Initially, we faced many challenges related to effective tracking given that “Meal Prep Ottawa” is an unbranded company name and therefore required carefully structured ad campaigns.
Meal Prep Ottawa required a highly focused advertising strategy in order to compete against the lucrative budgets afforded by national conglomerates.
